Face it, the new iPhone is all screen and all smarts
The next generation of iPhone® is here. Screens are bigger, technology is better and pricing is up, down and sideways, depending on your enthusiasm and budget.
With the stunning success of last year’s iPhone X, there are three new versions of the high-end X series. Like their predecessor, none features the home button or Touch ID® and all rely on Face ID® as your gateway to unlock, log in and pay.
Let’s start with iPhone XS Max, the granddaddy of all iPhone models. It’s big. But even though the 6.5-inch Super Retina™ HD display makes this the largest iPhone display ever, the form factor is actually no bigger than an iPhone 8 Plus. The edge-to-edge display takes care of that, offering a breakthrough 2688-by-1242 resolution at 458 ppi.
And what a display it is. Both the new iPhone XS Max and the 5.8-inch iPhone XS offer Super Retina custom OLED displays to deliver brilliant and accurate color, true blacks and High Dynamic Range (HDR) to produce state-of-the art images. According to Apple®, these displays feature the most durable glass ever used in a smartphone, with casing finishes made with precision-machined, surgical-grade stainless steel bands that also offer added splash, water and dust resistance.
Both XS Max and XS rely on Apple’s new A12 Bionic chip, dubbed the industry’s most powerful chip in a smartphone. A12 Bionic promises faster performance and reduced power consumption compared to last year’s A11 Bionic. It also enables new computational photography capabilities and Smart HDR, which combines multiple images behind the scenes to produce better photos and depth-of-field editing. The chip’s next generation 8-core Neural Engine also promises even more amazing augmented reality experiences and up to 50% faster graphics performance compared to A11 Bionic.
Both XS Max and XS usher in new camera technology. The dual 12-megapixel rear-facing cameras feature faster sensors, larger and deeper pixels, Smart HDR mode, an improved True Tone® flash and more sophisticated bokeh — or background blur — to help produce portrait photos more stunning and detailed than ever before. The same rear-facing cameras can also capture up to 4K video at 60 frames per second, but now in stereo sound. The front-facing camera on each iPhone is a 7-megapixel TrueDepth™ camera that can also capture 1080p video.
Apple claims these XS dual camera systems perform five million operations per second. Together with the Apple-designed ISP, they work "like the world’s fastest photographer’s assistant to help turn your pictures into showstoppers.”
Also, the XS Max and XS feature new dual-sim capability. That means each iPhone can simultaneously support two phone numbers, each number with its own plan. That’s perfect if you depend on separate work and personal phone numbers or if you frequently travel abroad.
The third and least expensive member of the new iPhone family is the iPhone XR. It features an advanced 6.1-inch LCD display, essentially a newer and larger version of the screen found in last year’s iPhone 8. It’s not the powerhouse the OLED Super Retina HD offers, but unless you watch a lot of video or play photo-realistic games, the visual difference may be negligible.
iPhone XR features an aluminum casing (not stainless steel) and a single 12-pixel wide-angle camera (not two). But it still carries the same A12 Bionic chip with next-gen Neural Engine, Face ID authentication technology, Smart HDR photo capability, Apple Pay capability and wireless charging capability as its more costly brothers.
As far as price points, there is now an iPhone out there for just about everyone.
iPhone XS Max starts at $1,099 and iPhone XS $999 for the 64 GB models. iPhone XR starts at $749 for the 64 GB model. Not ready to take the leap? Still available is the iPhone 8 Plus ($699) and iPhone 8 ($599), as well as the iPhone 7 Plus ($569) and iPhone 7 ($449). And remember, there are always the iPhone Upgrade and Apple GiveBack programs available to help soften the blow.
Important notice. Apple has just introduced iOS12. As always, CranstonIT recommends you do not update your iOS device until Apple releases the second point update. If you upgrade before the apps and services you depend upon are fully compatible, you may experience issues that will negatively impact personal or business performance. Questions? Contact contact CranstonIT at 888-813-5558 or firstname.lastname@example.org