The long-rumored AirTag has finally appeared, promising to help us all stop misplacing our keys, purses, backpacks, and more. An AirTag is a small disc that you put inside or attach to something you might need help finding. Should that item go missing, you use the Find My app on your Mac, iPhone, or iPad, or in iCloud to locate the associated AirTag, just as you can use Find My to locate missing Apple devices or find family members. The Find My network leverages nearly 1 billion Apple devices to relay the location of lost items back to you, all without compromising anyone’s privacy. Plus, Apple has built in alerts if someone tries to track you with an AirTag.

AirTags are 1.26 inches in diameter and .31 inches high—roughly the size of four half-dollar coins—and run on a standard user-replaceable CR2032 battery. They communicate with nearby Apple devices via Bluetooth and Ultra Wideband, the latter of which works with an iPhone 11 or iPhone 12 to provide Precision Finding that directs you to the exact location of the AirTag. (“You’re getting warmer…”)

To make it easier to attach an AirTag to your keys or backpack, Apple offers a variety of key rings and loops, including some pricey Hermès versions. We anticipate third-party manufacturers will offer numerous alternatives.

A single AirTag costs $29, or you can buy a four-pack for $99. Apple offers free engraving, although the company limits the emoji available to prevent pictographic rudeness. We’re looking forward to giving an AirTag a try, assuming we can still find our keys when it ships on April 30th.

For more information please reach out to support@cranstoninc.com or call us at 412-200-5656.